Why Now?

Investors want to know, “Why now?” So do prospective customers.

Answer this question with a compelling reason and good things happen. The problem is that it’s a hard question to answer.

How hard?

Founders from engineering believe it has to do with their product. Those from finance think it has to do with economic events. Sales and marketing driven founders focus on buying behavior.

❌ None of that is entirely true.

The most compelling reason to launch now is to fulfill an unmeet need. One that is hard for everyone but your team. At least, that is was what it use to be.

Today, that answer is harder. Products are created in days, not months. Markets shift weekly. Buying behavior changes with the news cycle.

That unmeet need could be fulfilled by one of the AI giants tomorrow. Thus, why now is no longer answered in absolutes.

🔥 It is answered in degrees of relevance.

What is relevant now may not be tomorrow. That is the reality. The 5 year plan is not realistic. Instead, the core reason to start now is customer relationships.

🚀 Founders need to establish and cultivate strong relationships with their customers. More so than ever before.

These relationships, based on trust, enable founders to evolve in ways to best solve their customers present issues.

💯 You do that with a service first approach.

Thus, the reason to start now is that your team has strong relationships with a critical customer base. Product one may be a consulting session. Product two, a way to automate that solution. Product three, agents to automate more.

Regardless of what, the why now and why you is best answered with a strong customer base. One you get from doing the hard work of selling.

Todd Moses