Stop sending cold emails

One thing everyone is noticing is the massive push of cold emails. Raw pitches, just checking ins, and other sales fluff are filling inboxes like never before.

The reason is AI. Making it hard for even regular email to cut through the noise. As a result, most people delete almost every email without reading.

The best alternative is cold calling. Not some six hour session, but targeted cold calls to your ICP. A short conversation with the goal of making an introduction, not a sale.

🔥 Even leaving cold voice mail can be powerful. Especially when you say something like, “No need to call me back. I’ll send an email with the details. If it doesn’t resonate, fill free to delete it.”

Most of those emails get read.

A second best approach is LinkedIn. By posting value each day… targeted to your ICP… you find those with enough pain to act now.

I get LinkedIn messages almost daily from people who said they love my posts and want to meet. Despite the fact that they never liked or commented on any of them.

A great prospecting sequence includes all three:

1️⃣ Cold call 10 or so people each day to tell them you’ll send an email. Give them permission to delete it if it doesn’t resonate.

2️⃣ Send them an email that highlights the problem you solve.

3️⃣ Make a LinkedIn connection request with a short note about them.

Do this 5 days a week and you will see an increase in sales pipeline. If you need to do it at scale, join the Infinia soft launch.

Todd Moses