Stop playing it safe.

That prospect has already forgotten the name of your business. So did the investor from last week’s pitch.

You know why? Because your company brand is indistinguishable from all the others. Let me guess, it includes the words “AI”.

🔥 Want to stand out? Then you have to stop being safe.

Say what others won’t. Post what your competitors are afraid to. Pick a side.

😎 Not everyone will like you. That’s not a problem. Your issue is that everyone forgets you.

How do I know? Because I had 2 exits, 1 failure, and coached over 100 founders.

🚀 You have to be controversial. That’s how to get attention. That’s how to find your tribe.

For example:

Take a strong stand against something. Hopefully, it is related to the problem you solve.

Does your technology replace a human role? Start publicly comparing it to the people you replace.

“This is Bill. He cleans the floors at your office. Bill has a wife and 2 children… We have good news for Bill. You will have more time to spend with your kids. Because we just replaced Bill with XYZ technology. Here’s why:”

Sure, you will get angry replies from engineers, maintenance staff, and others. But, your ICP has been looking at ways to lower cleaning costs for years. You just got their attention. And everyone will remember the company that caused Bill to get fired.

But, most of you won’t do it. You’ll play it safe and be forgotten.

Todd Moses