Let’s get controversial

Big corporations are terrified of being controversial. They play it safe.

Except those amazing brands…. Like Patagonia, Harley Davidson, and Apple.

They attract an audience by repelling others.

You should do the same.

Recently, I realized that my new company, Infinia has haters, trolls, and those that unfollow due to the product. Some are offended. Their competitors are not.

Instead of trying to serve those with softer messaging, I embraced it.

More direct conversations…

Non apologetic outreach…

Louder discussion on inferior alternatives…

Bring them on. Because the attracting the people that dislike us will attract those who dislike them. And some will fight for the brand.

Oh yea, and we have a mission. To help the widow and orphan in the time of their need. We do this by hiring women in crisis as the human in the loop. What we call the HIL Specialist.

When you stand for something… it creates enemies from those that disagree.

Ride your Harley to a carpool and people will give you nasty looks. Take the same motorcycle to a dive bar and people will say, “nice bike.”

The B2B crowd does the same thing.

We are taking the proverbial Harley straight through the pickup line. Revving the engine… in search of the others who want to join us.

That is how strong brands are built.

Don’t be afraid… Make a stand and do it loud.

Todd Moses